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Casino Group is the source of many innovations such as the first distributor's brand in[2] the first self-service store in [3] or even the display of learn more here le premier magasin casino en france date on consumer products in As an historical player in mass-market retail in France, the Group also started to grow internationally at the end of the 90s.

Geoffroy Guichard grew the grocery store to turn it into a general food store, based on the Felix Potin model. At that time, Casino was present across 28 districts.

The Group was then present all over the French territory. He discovered the self-service store concept. The Casino share was quoted on the Stock Exchange as from As fromCasino continued to grow by creating factories and warehouses. The first two Paris supermarkets opened in in Saint-Denis and Bagneux.

Corse Distribution Group became affiliated with Click in Many hypermarkets and supermarkets then became Casino stores.

From Wikipedia, the free encyclopedia. Inone of the first cooling systems was put in place in distribution. Retrieved 23 August Le Figaro in French. Seven years later, under the initiative of Pierre Guichard, son of Geoffroy Guichard who had become president of the club after MM.

An important wine business was also developed. Inhe married Antonia Perrachon and became a partner with Paul Perrachon, his cousin-in-law, who had been the owner of a shop in the region for around ten years.

Casino during WWII. X Resistance Polytechnique. Archives Saint-Etienne. In the same year, the Group created GreenYellow, its le premier magasin casino en france branch.

Over 3 years, the team also won 3 stages of the Tour de France, one stage of the Tour of Spain, 3 major classics and many national championships. These assets represented shopping malls on hypermarket and supermarket sites, as well as the premises of cafeterias owned by the Group.

The internationalization of Casino Group then accelerated until the end of the s with its development across South America. Retrieved 26 May Le Parisien.

This agreement meant that the 2 Groups were purchasing leaders in France with a market share of Unlike its main French competitors, Casino Group made the bet of developing a multi-brand strategy in the s under the management of Jean-Charles Naouri. In , Casino was the first distributor to display a sell-by date on its products. The model developed by Casino is founded on the network of brands with differentiated and complementary positioning. Firstly, Casino oriented its multi-format and multi-brand structure towards the development of convenience and discount stores. Net income. Archived from the original on 7 August Retrieved 11 October Petit Bleu. In April , due to the success of the concept, Geoffroy Guichard opened the first branch in Veauche, in Loire. LSA Conso in French. Le Figaro. It became necessary for the SSA, whose managers were ambitious, to have its own stadium. The founder of Casino Group purchased a large field and gave it to the club. LSA Conso. The Group directs its development towards countries with a strong growth and profitability potential, where its branches have strong local roots. In the factories, Casino baked bread, produced oil and chocolate, roasted coffee, distilled and produced homemade liquors. Les Echos. South America has therefore become its priority area for development. Casino Guichard-Perrachon S. The first supermarket with the Casino name opened in May in Grenoble. The Casino Corporate Foundation contributes to their education by funding theatre projects. In , Pierre Guichard took a trip to North America to observe growing trends. In , the company counted nearly branches and over outlets. Nouvel Obs. In , the Charle brothers sold their shares in the Cdiscount capital. Geoffroy Guichard took permanent control of the company in At that time, Casino counted around employees. Between and , Casino took majority ownership in the different companies of Corse Distribution, enabling the development of many new franchise names. Capitaine Energie. Gradually, warehouses were equipped with cooling chambers and refrigerated coolers. The Rallye company was founded in by Jean Cam. Histoire du commerce. In , Casino opened its first supermarket in Nice , under the brand Nica. Geoffroy Guichard became the sole business owner in Closed in the s, [8] the Lyrical Casino was transformed into a retail grocery store in the s. Nearly 40 branches were opened in In the first quarter of the 20th century, the company developed a social action plan dedicated to its employees, with, in , the launch of an insurance fund, the creation of a health service in , benefits for large families and a birth premium in or even child benefits and profit sharing for all employees as from In , in celebration of its 25th anniversary, Casino put in place a Pension Fund which ensured the security of employees leaving the company. In order to increase its presence in France, Casino Group continued its wave of acquisitions by signing many agreements with national distributors. It benefited from important material resources made available by the company. Les Echos de la Franchise in French. Casino then held With a length of 5 years, it aimed at creating convenience food businesses in available premises, next to Post offices, in villages of under inhabitants. Company Histories. Antoine Guichard, the last family manager of Casino Group, did not want to give up the presidency of the company. Some even had to close down. The Social Club logically takes on board the green colour of the grocery chain. BlackRock, although a minority shareholder, is the second shareholder. In , the French Federation voted for the adoption of professionalism in France. In total, 77 people subscribed to the capital of the new company. Less than a year later, Casino supported Monoprix financially in the total acquisition of Prisunic's capital and became therefore, shareholder at Following a counter-bid, Jean-Charles Naouri became the majority shareholder of Casino Group in The store opened its doors in Activities grew again with the creation of Banque Casino in as well as property management company Mercialys, managing all the shopping malls owned by Casino. Casino Group concentrates its e-business activity within the company Cnova , created in June Casino Group created a Company Foundation which supports childhood development by fighting against the cultural exclusion of the under-privileged. Archived from the original on 30 August Le Portail de l'Intelligence Economique in French. Le Monde. Archived from the original on 29 June Retrieved Capital in French.